FOCUS ON YOUR CUSTOMER LIKE A LION ON HIS PREY
... and catch them with your added value by 'Marketing-As-A-Service' from THE FORCE.
"Marketing-As-A-Service" is the attitude towards the idea of "customer centricity" - regardless of the existing definitions of operational and strategic marketing. It’s beyond selling a product to your customer, with an unmet need, or generating positive associations with your brand. "Marketing As-A-Service" should provide your customers with relevant, perceptible added value and improve their lives (effectiveness dimension) - with an offer that can be (legally and/ or technically) defended and is profitable from the business perspective (efficiency dimension). The added value in both prevention and chronic disease management could be to reduce the psychological and physical barriers in front of your patients to adhere to lifestyle intervention programs and to enable them to implement them on a permanent basis. For this purpose, multi-dimensional approaches are necessary, which firstly increase the priority of these interventions for the persons affected, and secondly provide close-to-care support and motivation in addition to customer- and situation-tailored information across all channels. A gearing of digital and offline media, peer groups and relevant HealthCare professionals has been proven to have a stronger impact than standalone interventions. Third, and finally, the affected people must also improve their behavioral skills in order to eliminate pathogenic behaviors and develop and maintain health-promoting ones.